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Tuesday, 22 September 2015

Blog Task 4: #throwback

Hear ye hear ye! Something fishy proudly presents "#throwback"
designed by: Fatyn Afiqah

Vision: Our vision is to make our readers recall the joyous memories of their childhood.
Mission: To cater to the youth a all-in-one magazine that touches on many lifestyle activities that can reflect on the nostalgic thought of one's prime.

What do we specialise in?
Our magazine publishing company specialises in giving our readers a sudden reminder of the past especially the 90’s. 

What are your main target market/audience?
The main target market/ audience for our magazine is the late teens and young adults who are born in the 90’s era. Besides them we also target the younger generation nowadays to expose them to the things from the past before they were born.

How do you plan on affecting/ sustaining the market share of your target group?
We plan on affecting/ sustaining the market share of our target group by giving out free magazines to the public at first to let them get to know and familiarize to our magazine. Then, we would also promote our new magazines through the media such as television, social media and newspaper. 

How will we make money?
Our revenue streams would be by doing advertisement for other companies and also through a magazine app. When a person purchases our app, we would earn money through it.

Our content:
We wanted to leave an everlasting impression on our readers and so we chose the thematic element that we implemented  into all of our writing as the bittersweet feeling of  nostalgia or also known as a ‘throwback’ by the younger generation. With that in mind, the content of our magazine is solely based on achieving one objective,  which is to lead our readers down memory lane as a means of an escapade from the ever-confounding, fast-paced society that we are forced to face on a daily basis. Our magazine is constituted of articles that revisit old trends, discuss classic TV shows, review vintage games and reminiscent on the different types of comfort foods back in the good old days. What lies ahead across the lines, in our pages, aren't just stale words but they are memories shared by the majority - particularly young adults who spent their childhood in the 90s. The times when ‘fun’ was spending quality time with some friends out in the backyard and not sitting around all day in front of the computer, staring at the glaring screen aimlessly. In short, it's always nice to remind ourselves of our unchanging memories even when time changes us and this magazine … allows just that.

“Take care of all your memories. For you cannot relive them.” 
– Bob Dylan, Nothing Was Delivered

Made by our lovely member, Fatyn, here is our first magazine cover of #throwback!
designed by: Fatyn Afiqah

This magazine cover of '#throwback' is filled with colours portraying how bright and fun one's childhood was. Bunny candies, 'capteh' and haw flakes are some of the elements we wanted to incorporate on our magazine cover. We feel these small items are very sentimental and would take a person back to memory lane.


Researchers: Neveen and Mukmin
Writers: Umar, Connie and Jane
Editor: Apple
Magazine Cover/Logo designer: Fatyn

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