Source: http://malaysianmeanders.blogspot.my/2014/07/im-cover-model.html
The magazine we have chosen is a local lifestyle magazine that talks about traveling and the exploration of other cultures. This includes food, health, local architectural design.
What is the content like? Talk about some of the issues, topics and themes featured in the magazine.
The magazine contains material on food, health, homes, sports, travel, interviews with global icons like Sir Richard Branson, Jamie Oliver, Roger Federer and Bob Geldof and a quality read that readers cannot find elsewhere in their ‘home away from home'.
Who owned the magazine and when was it established? What function do you think the magazine play in society?
The first issue of the Expatriate Lifestyle magazine was published on January 2013.The magazine is published by Mongoose, a publishing company which specialises in high end consumer publications such as Esquire Malaysia, Men's Health Malaysia and also Time Out Malaysia. The magazine seeks to research and discover the psychological and stylistic elements that explore the way in which contemporary male and female present the world in lifestyle magazine to the reader. The magazine impact us in our everyday life like what we wear, eat, buy and play.
Who reads these magazines? What’s the estimate circulation number of the magazine?
The readers and social media followers are affluent, active, well-travelled expatriates, high end international Malaysian. According to the Audit Bureau of Circulations in Malaysia, the audited circulation in 2013 is approximately 14,365 copies. In simpler terms, the core target for the magazine would be international Malaysians and foreigners who reside in Malaysia. We have a pie chart that shows the percentage of this magazine’s target audiences.
