Our thoughts on advertising
Jane
The documentary that I had since which
is Art & Copy is fascinating insight into the field of advertising, Art and
Copy is a powerful new film about advertising and inspiration. This documentary is directed by Doug Pray.
This documentary reveals the work and wisdom of some of the better influential
advertising creative of our time from advertising creative of our time is “creative
revolution” of the 1960s, culture and unknown outside their industry. These writers
and artists are all brought a very strong spirit to their work in a business
and others Art & Copy were responsible for “Just Do It”, “I love NY” and
many others that are produced. Also, surprisingly this documentary managed to
grab way lots of attention which is a millions views. This truly makes them to
continue to their advertising film and it motivates them to advertise even
more. On top of that, there were 14 people in that documentary that had film
and their stories are launched on the TV, Billboards and many other social
media. 70% of its TV Broadcast revenue comes from advertisement and also 75% of
global satellite service revenue comes from the Television. Different people
have different type of thoughts for this documentary but for me, this film can
motivate every one of us to be better and we get to think wider. As an example,
we get to be more creative and many more. They work really hard for doing the
billboards and Chad work really hard for his great grandfather yet he does not
have the time. George had also explained what advertising means. From the way
he said, it really motivates people how great advertising film is and it is
very detailed on how he had said from his mouth. Advertising is in the late 15’s
and my opinion is advertising is really one of a good job to be in because we
get to learn many new things, explore the world, gain more knowledge, and
cultures and custom.
First and foremost, the scenes, quotes
and interviews that had impressed me is
when this lady said her father was an ambulance driver and he is currently now
depress because of his problems yet how much time she had spent growing up with
him. Nobody ever talks to her about anything and she said “people who are
loners who have life to overcome when their young, they can get the strength
later on” really impressed me. Her parents had no money for piano lessons for
her and many others. When she got this advertising film job in the department
her whole life changed. From that moment, her whole life changed and she was
very happy through this job is a very big think for her. She has the perfection
to work hard which really impressed me because she was once nothing but now she
is something.
In addition, this film enlightened me
about the future and I will consider about this career which is the advertising
film. Why I will consider about this career is because everyone in that
documentary had difficulty in the past and now they have something in their
cert. They worked really hard to be in this film and they created many type of
things which are so creative and brilliant. This really made me interested
because to come to think of it, advertising is a great experience that we can
make in our life. We get to explore more and meet new people around, gain
experience and many others way that we can gain in this career. There is also
no regret for them and I believe there will not be any regret for anyone. We can also that improve our creativity.
Advertising is hard because it is needed to be filmed but if we think about it
really hard, what job is ever easy? Nothing is easy in life because there are
always up’s and down’s in something.
Last but not least, what or how the
society will be like without advertising? I believe without advertisement it
will be really hard for every one of us. A world without advertising it is like
the world without food. By not having advertising, people around in this world
will not know what is happening to the world. Advertising informs us of things
we don’t know and we often find it helpful it is because we get to learn more
new things from advertisement. Life will be really difficult without
advertising. Also, we often want or need to argue about anything because most
of the people usually just sit back and relax through the commercial’s
offering. Sometimes of course it is
false but most of it is true. Some of the advertisements are funny through. All
the effects and the way the actors speak or many other ways they showed it.
Apart from that, advertisement switch brands and it really drives young people
crazy because in this era now there are a lot of new type of fashions which are
Nike, Pull and Bear and many others that wasted billions. Without any advertising,
people in this era now will not know what brands are all that and they will not
even know what is fashion.
In a nutshell, this documentary is one of the greatest documentaries that I had watched. It really motivates me, inspire me and many others because they really worked hard for their job and they have much great creativity in their mind. This Art & Copy is also really meaningful, entertaining and it will be great if there are more entertaining films in the future. Advertising is a form of marketing communication used to sell or promote items but usually it is more to business products and many others.
Fatyn
Art & Copy is a powerful film about
both advertising and creativity. Directed by Doug Pray this inspirational
documentary trails influential giants in the advertising world. Art & Copy
uncovers legendary advertisements in the world; of such include Nike, Got Milk
and Tommy Hilfiger.
To start off I initially had the idea
that advertising was very boring and just a medium to psycho clueless customers
into buying meaningless products. The production and goal in the industry was
just to satisfy their clients. But after watching this superb documentary I
found out that the industry is in no doubt very interesting.
From Art & Copy, I finally
understood what the power of advertising has to the society. Advertising has
become a revolution to many companies in the US. The impact it had was
significant to all the big corporations we have existing today. The
incorporation of both art director and copywriter initiated by Bill Bernbach
was phenomenal.
Advertising has become more
entertaining. The attention it gets now is vast in comparison to what it had
decades ago. From the advertisements showed in Art & Copy I was able to
pick out a few that have elements of humor in it. Audiences crave for
creativeness and originality an advertisement has to offer. It brings one a
sense of happiness watching it on the television and I believe it did change
throughout the years.
To add, with the era that we live in
now, the prominence of Internet would shake the industry a whole lot. With the
adverts on television and radio already being invasive, we are now bombarded
with it all over the web. But overall, seeing how the industry was evolved from
the creative force of Bernbach, advertising has just got better and better.
One of the memorable interviews that has
lasted an impression on me was with Dan Wieden, discussing on the origins of
the legendary Nike -Just Do It motto. Wieden discusses on his inspiration to
come up with the motto and eventually opens up that it was actually
appropriated from the last words from a man that was about to be executed for
murder in Utah, which were ‘Let’s Do It’. Wieden liked how the ‘Do It’ sounded
like and thus incorporated it into the Nike ads. Without knowing, audiences
looked into the motto more in depth from his original concept for solely,
sports. From then on, people live by the positive motto. The legendary slogan
gave courage and hope to the public. Many of which are women who try to find
empowerment.
“Good advertising makes food taste
better, cars run better, it changes the perception of anything!” – George Lois.
This is by far the best quote I could
source out from the film. It is witty yet it tells me how influential a single
advertisement can be. With enough creative skills, an ad could play with a
person’s mind and evoke the inner self of one to buy a certain product. I feel
that with good advertising comes great power. To control someone is possible
through advertisements. This industry can change how people think and act. To
me, I find this very daunting. What if the power that was given were to be used
wrongly? Let that settle in for a
moment.
Upon watching this documentary I was
surprised to see how sensational the field of advertising really is. It changed
my perception of the industry a whole lot. I personally love designing and art
in general, studying this film resulted me into understanding that a hefty
amount of creativity needs to be inputted into the field. I was unaware and
ignorant enough to think that everything which goes under the advertisement
industry is gray and functions in a straight line. The interviews with the revolutionist
in this film gave me a different insight towards the industry. Each interview
with the creative made me realize that this field isn’t monotonous after all.
Never have I thought that this documentary make me consider in doing
advertising as my future career path. It was that good.
The society would be awfully dull
without advertising. I feel that there
would be a lack of vital information and less entertainment. The pressure of
consumers purchasing products would be the apparent and having to live a less
stressful life, mainly by not needing to wait for that ad on YouTube to finish.
Source: http://memegenerator.net/instance/58022149
Advertising is a communication medium to
shape the consumer’s opinions and action towards certain products or services.
Having no channel to do so would make the consumer have difficulties on knowing
the information needed on the product. The society will be left clueless about
the products they see. Life in general would be vague and boring without the
emergence of advertising. I learn to appreciate the importance of advertising
and understand the upbringing of this industry even better.
Connie
After watching the powerful and
meaningful 2009 documentary film titled Art & Copy by Doug Pray, it has
showed me an eye opening world of advertising and introduced inspirational
people like George Lois, Jeff Manning and Liz Dolan that has change the culture
of advertisement throughout the years but are virtually unknown outside their
industry. Before this, I always thought that producing or creating
advertisement is a very easy thing to do. However, I found out that it is
totally the opposite after watching the film. It takes much effort, time and
creativity to produce an unforgettable advertisement that will remain in the
advertising record of history. Famous advertisement such as “Just Do It”, “I
Love NY”, “Got Milk?” and “Think Different” were shown in the film that not
many knew about. The creators of the advertisements was able to grab the public’s
attention and really move them with a simple goal in mind which is to let the
audience notice the product they are advertising. I personally like simple,
straightforward and clear presented advertisements because it is more
understandable and not complicated. Advertisement has evolved a lot over the
years with the proliferation of media, history of deception and the ability to
time shift with technology. Advertising became so invasive and consumers became
so indifferent. Moreover, brands did not really exist in the past but due to
advertisements now everything is needed to be stamp with a brand so people
would actually buy the product. Nowadays, advertisements is seen everywhere and
I mean literally anywhere from the streets outside to the internet back home.
At the beginning, George Lois mentioned
advertising being a poison gas and I strongly agree with his statement. This is
because when once an advertisement becomes famous, the people will get to know
about it and the ad will eventually spread like wildfire following with people
swarming to purchase the product. It is a useful tool to introduce something or
let people know about a certain thing in a short amount of time. He did also
tell about a very creative idea of producing an advertisement back then by
putting the art director and a copy writer together using both talents to
create an advertisement. He said that advertisements must be unique for people
to notice it otherwise it would be just an ordinary advertisement and great
advertising basically makes everything better. The popular German car billboard
advertisement did made an impression on me with their usage of simple phrases
and words also with an image of the car. It did not contain many information
about the product but it was easy to understand what the advertisement was
trying to show to the public. Another interesting advertisement that caught my
attention was the Federal Express advertisement. All the people in the
commercial was talking very fast and that first attracted me to continue
watching it but later I realized it was trying to show the public that their
delivery service is fast by applying to the speed they talk. It also ended with
an appealing phrase “When it absolutely, positively has to be there overnight”.
There are various quotes in the film and some of them are shockingly true facts
about the advertising industry. First, “Food companies spent 32 billion on
advertising last year” and “Car companies spent more than 15 billion on
advertising”. The amount of money is not surprising because they really need to
spend that much to compete with many other companies out there that are doing
exactly the same thing. It is not easy to promote a product with just merely
one or two commercials, if the company wants global recognition. Furthermore,
people do not realize how many advertisements they actually encounter daily, I
was stunt to know these information from the film like “Each year, the average
child sees 20000 TV commercials” and “Americans see 61 minutes of ads each day
on the internet, TV and mobile screens”.
The documentary definitely has further
enlightened me about the future prospects of the field of advertising. I
learned so much about advertising from the film than in my past life time. The
possibilities for this industry will be much bigger in the future seeing the
evolution of advertising that has reach up until now. It is constantly
expanding and new creative ideas are thought of for making advertisements every
day. One thing for sure is that advertising will not stop even after many years
later because a lot of people relies on advertisement to get information about
something and it is also a form of communication between many sellers out there
and the consumers which is us. People see advertisement and commercials all
over the place like in newspapers, magazines and televisions. Honestly,
advertising companies do earn quite a fortune just by creating advertisements.
I would be very much interested in pursuing a career in this field after
watching the film.
If one day we live in a society without
advertising, people will not be able to notice products that are selling on the
market and they would lose connection with the sellers. People will eventually
receive information slower due to the need to physically go to a place where
they need information about a certain product and ask about it because there is
no advertisements showing them. In addition, many people will be jobless if
advertising companies or agencies do not exist anymore because there is a ton
of people out there that makes a living by producing advertisements for the
public.
Apple
‘Art and Copy’ is a documentary about
advertising and creativity. From television commercials and newspaper
advertisements to magazine layouts and billboards, we are all being constantly
acknowledged with an advertisement for some product, service, or idea.
Filmmaker Doug Pray who express the business of advertising in the documentary.
In the film, it interviews a number of the most respected men and women to talk
about their work, motivations, and their perspective on the creative business.
These artists and writers who are in ‘Art and Copy’ George Lois, Mary Wells,
Dan Wieden, Lee Clow, Hal Riney and others featured were answerable for
"Just Do It", "I Love New York", "Where's the
Beef?" ,"Got Milk", "Think Different". Furthermore,
the first woman to run a major of advertising agency and the creator of the
"I heart New York" campaigns for everything from cars to presidents.
However, they think that social and cultural influence in their advertisements,
it took light in the human emotion and commerce.
In this 21st century, advertising plays
an important role in many companies or organizations. It brings the meaning of
the word out about the product or service to the consumers. It includes many
different elements like message and visual appeal in the psychology of advertising.
In my opinion, the field of advertising is a different of positions ranging
from public relations, media sales to research and analysis. Advertising is
essential for a brand new product, service or idea in the market. It helps the
seller to express their product to market in order to increase the sales
revenue. Mass media like newspapers, magazines, websites and televisions are
the main source of income for publishers. The cost includes various data
gatherings and information-processing activities. Some examples include
writing, editing, printing and distribution. At the same time, with the
technology advancement in advertising, the prices of the high-quality
databases are also affordable for consumers of publishers. The masses and
educate of advertising has remarkable ability in the society. Therefore, many
governments and organizations make use of advertisement to attain and educate
people on importance of social matter such as saving electricity and water.
In addition, advertising has evolved for
as long as humans have been trading with each other from our earliest days. In
late 19th and 20th centuries, print advertising became primary channel for
companies to communicate and interact with consumers. Social media and digital
advertising have become essential tools for marketers over the past few years
as it has penetrated in our daily life. The scene that gave an impression on me
is, “Whether we like it or not, they have shaped our culture to a huge degree
and nobody knows where they are coming from,” said by the film’s director Mr.
Pray. This is one of the quotes in the documentary I like because either the
advertising is good or bad, the film just wants to show us that behind
advertising have left an impression on American culture. Besides that, the scene
“Got Milk?” mentioned that this advertising almost never saw the light of the
day. However, the documentary shows us the personality and what was the culture
changed in America.
After watching this documentary, I found
that advertising is an important field in our daily life and it is also an
interesting job because we can find the new things that we might not have
experience before in our life. Besides, this is one of the reasons why I am
taking Foundation in Communication. I can express my creative idea and thoughts
in creating the products to convince consumers through the media. Advertising
is a good field in which to pursue a career. Although it is a competitive job
and takes time to complete an internship which effectively provides no pay but it
provides many different skills to pursue in the career such as, communication
skills, creativity, leadership qualities and organizational ability. It is also
a chance to meet more people and learn the skills in marketing and
communications. Therefore, the advertising industry is important for effective
work, it will gain new opportunities selling, designing, and arranging
advertising online.
The impact of advertising is profound
and pervasive, it is hard to imagine that if the world without advertising. It
might be difficult to us if the world was without advertising. Many people will
face unemployment because advertising provides employment to a large number of
people occupied in writing, designing and supplying advertisements. Company
would also declare bankruptcy because they could not inform people about their
products, services or needs through the media. Companies use advertisements to
inform consumers about their new product such as televisions, billboards,
posters, newspapers and magazines. Without advertising consumers would not know
what they do or do not need but adverts do have a lot of useless information
from time to time. Consequently, the product cost will reduce and the price of
the product will increase because we do not know the real price in the market.
In conclusion, the advertising industry is really important to us. I think if
the business or societies do not have media they could not survive.
Mukmin
Advertising is not just a way to promote
a product or brand but, it is also a lifestyle. The clothes we wear and the
food we eat were influenced by advertisements. The branded clothes that we wear
for other people to see can also be considered as advertising. Advertisements
set social trends and catch phrases that will eventually become popular. For
example, Nike created the ever popular phrase ‘Just Do It’ and that not only
became a catchy catchphrase but also a motivational speech that was made by
Shia La Beouf. We unconsciously follow the popular trend for its creativity and
powerful messages.
Source:http://genius.com/Shia-labeouf-just-do-it-motivational-speech-lyrics
During the Industrial Revolution,
advertisements were on posters, newspapers and many other print media. As
humans invented more advanced technologies, advertisements were able to be
promoted in radios and soon television. Commercials were able to attract more
attention from audiences after the innovation of the first television with
colour. With the creation of the internet, organisations are now able to market
their products worldwide. Advancement of technologies has helped companies
spread the existence of their merchandise to far away countries.
The scene that really caught my
attention was the examples of Volkswagen advertisements. Most of the adverts
had such a simple design but it had a big meaning. I really liked how there was
just one small buggy in such a big space of emptiness. The focus just goes
towards the buggy and the phrase “Think small” was just brilliant. You can see
the popularity of the car growing from the evolution of their adverts. From “Think
small” to “We’ll never make it big” and finally to “Giant” shows the increased
interest of that small car. I really like most of the interviews with George
Lois. I like how he said that if we’re doing advertising, we had to create a
big idea so we have to make the audience feel stunned. I appreciate the fact
that he was promoting the African American’s rights. I enjoyed seeing the
covers he did for magazines like the one Muhammad Ali leaning back a little and
with arrows in his body. What I really like the most was how he was comparing
advertising to poison gas. He said, “Advertising should tear you up, you should
get choked up, you should get the chills and maybe you should pass out while
you’re watching it”. That was an interesting way of seeing advertisements. Most
people just disregard commercials they see in their daily life.
The documentary ‘Art and Copy’ showed me
a better understanding about the field of advertising. It showed the importance
of advertising in different industries. Advertising can boost the growth of a
company. It can increase sales. Adverts can create a good reputation for a
brand. This shows how critical it is to advertise. From the documentary ‘Art and Copy’ Volkswagen
became more popular with the help of billboard advertising. Advertising became
a crucial role for Volkswagen because it was manufactured after the World War
and the brand itself was of German origin which most people probably hated it
for. After watching this documentary, it just makes want to pursue it more. I
like watching how advertisement changed throughout history, from simple texts
on paper to giant billboards at the side of a road. I think there are two types
of people that perceive advertising. You either love advertising for its
creative way of persuasion or you hate it for its constant efforts to try and
win you over. Someone who is annoyed with advertisements would probably not be
in this field but I certainly know I would follow this path that I have set for
myself.
If advertisements do not exist, the life
of society would be very mundane. There would be no trailers for upcoming
movies, no big billboards to catch your attention and no funny commercials that
will give you a good laugh. We would not
have anything to be hyped about. Times Square would actually look less
interesting if there were no advertisements. Companies will lose their profits
and consumers will lack the knowledge about the existence of a certain item.
The newspaper and magazine industry will lose their main revenue which might
lead to bankruptcy. We are so dependent
towards the advertising industry to find out about the latest iPhone or Samsung
Galaxy. We use commercials to decide between two similar items that has the
same function and without it, decision making becomes more complex. Trying to
persuade a customer to buy your product would be harder. People usually buy the
cheapest brand that they can find unless there is a reason why they should buy
your product. Some advertisements may be annoying if it keeps on repeating but
it plays a crucial role in our community. Not only can it convince us but it
can also influence our behaviour and culture.
Neveen
Globally, the field of advertising has
definitely evolved a lot throughout the years as advertising is one of the
pioneers of the business world. Advertisements are usually paid by sponsors to
advertise things on mass media such as newspapers, magazines, radio and so on.
Advertisements basically are enhancing the company name through creativity. Hal
Riney stated that back then, being creative is nothing and unrecognizable as
you are still considered as nothing as creative as you are. On top of that,
Bill mentioned on how it was a great idea to put an art director to work
together with a copywriter.
Personally, I will constantly question
how long does it take to come up with a short yet strong message in an
advertisement, especially knowing advertisements is one of the largest money
making industry, wouldn’t the advertisers feel the pressure to come up with a
really good advertisement? For example, as shown in the video Volkswagen has
always been known for its great advertising throughout all this years as before
this, they weren’t consider it as the trendy car in fact, people actually
thought of it as the ugly German car. They are known to be innovative in
advertising to attract customers. Not to mention, good advertisements comes
with a high budget for it too. I have always thought about what will happen if
advertisers were given a high budget but do not set a high standard for their
advertisements hence not making their products sell? How will the loss affect
them gradually over time?
My opinion on this is that I have
realized that most established companies would pay a lot to advertise their
product, as advertising is a big thing globally. For example, newspaper
companies make most of their profit through advertisements in between columns.
When your advertising is outstanding, people are convinced to buy your
products. An ad on the super bowl itself cost $2,7 million, how crazy is that
figure? It is also amazing how if you
have a brilliant idea for advertising, people are willing to pay just for that
creative idea itself. Your thoughts and ideas could go somewhere in the long
run. Hence, this makes good advertisers wanted in many big companies worldwide.
“Great advertising makes food taste
better, makes cars run better, it changes the perception of everything" is
one of the quotes mentioned in the video. In detail, the key to advertising
comes with great creativity and idea on top of the effort contributed into it.
A great advertising completes everything and gives you confidence in believing
the product. This particular quote made an impression on me as the hidden
meaning behind it is strong, bold and straight forward. Good advertisements
itself not only convince you to buy the product, but it places high hopes on
the buyers as they feel the need to purchase the product that was advertised. A
strategy means everything when dealing with advertisements.
This documentary has further enlightened
me about the future prospects of the field of advertising as I got to see what
it feels like to deal with it on a daily basis. Advertising itself is a very
stressful industry to be in as you have limited time given to come up with
something fresh and funky to appeal to the public. The quality of the product
itself has to be as good as what was advertised to reach up to their
standards. Would you be interested in
pursuing a career in this field? Yes, I would consider pursuing a career in
this field as I have a passion for business related fields but on the other
hand, the process of making great ads are a challenge and only a few
advertisers can come up with great ads. Advertisements make you think out of
the boy and make you go a long way just to promote products. If you can do that
this denotes you can be a good convincer.
Without advertising, society will be
bland and boring with no sense of interest towards their personal thoughts.
Life without advertising will be YouTube without ad disruptions, surfing webs
without pop – up ads and sponsored links, newspapers without ad columns and
zero commercials will take place. It will take you straight to what you wanted
for in the first place. Of course that sounds like good news to most people but
then again, this will lead to loss of jobs globally and advertising wouldn’t be
a choice of profession at all and you don’t get paid for forming and idea.
Advertisements also paint the city with colours for us to have a great view.
Without advertisements, everything will turn out to be duller and no
advertisements results in the bad effect of the country’s economy as
advertisements is one of the much important money making industry.
Umar
The field of advertising is actually
more than what meets the eye or what our premature conjectures make of it. It
has a broader definition that extensively spans from not only catchy phrases that
plays around with words but also setting consumer trends with the help of
seminal ideas. However, a common misconception of advertising is that it is
millions of dollars spent on repetitive advertisements but it’s not so much of
that, it's more to the everlasting bond constructed for a particular business in
relation to its consumers. As a result, it fabricates customer brand loyalty which
nonetheless, would pay off in the long run for both parties. As stated by
George Lois, “Advertising is like poison gas, it should cheer you up, choke you
up, get the chills and maybe pay us out when you finish watching it.” With that
in mind, when it comes to advertising, integrating an original idea is critical
in the efforts to stun the audience thus leaving an abiding mark in their minds
that would play a part in reminding them of the advertisement. For one thing, up
until the late 1950s, advertising was an old boys club. The prerequisite to
enter such an industry was that people needed proper education and good
connections. Nevertheless, such a predisposition has evolved throughout the
years and nowadays; it's a rather gender-neutral industry.
At the beginning of the documentary,
there was an interview with Phyllis K. Robinson, the original copy chief at a
very well – known advertising company called Doyle Dan Bernbach (DDB) that really
made an impression on me. She told the story of the company from back in the
days, where it started with only 14 people who were employed which included herself,
the production guy and the phone operator. Truth be told, many people thought
that the advertising industry in those years was nowhere equally stable in
comparison to the other perdurable industries. In all honesty, Phyllis also had
the same thought. This is due to the reason that at the start of Doyle Dan
Bernbach’s infant years, the future of such an advertising company was just
like any other – it seemed unclear. With that in mind, they strived to be
different from the norm and after years of drawing good publicity towards them,
the company was recognized as being preeminent in the advertising industry. In
fact, its name would turn heads. Furthermore, the Volkswagen ads that was shown
in the documentary really caught my eye because it had a minimalistic approach
and this really taught me that advertising doesn't have to be intricate, it
just needs intertextuality.
Not to mention, advertising is a never-dying business. It’s been around for
years in the past until now and even the great depression did not deter its
growth. All in all, the documentary definitely has enlightened me on the future
of the field of advertising. Just by watching it, I now have better
understanding about advertising from the film and I can say that the
possibilities for this industry will continuously grow in the distant and near future
based on the apparent changes in our current time. One unquestionable truth is
that advertising will never be obsolete because it plays a critical role in
many aspects of our lives whether it is business related or not. It is much so that, people see advertisements
and commercials scattered all over the place in various media vehicles for
example newspapers, magazines and televisions and this subconsciously structures
their lifestyle – the way they dress, the way they talk and the way they act. With
such a thriving industry, who wouldn't want to embrace advertising?
Imagining society without
advertising is imagining a human vessel with no soul. Such a thought is just
unrealistic. Come to think of it, the world without advertising would be just
difficult and mundane. Thousands of business organizations rely on advertising
in offering job opportunities for the working class. Without it, a multitude of
people throughout the industries would be laid off because the advertising
industry normally employs people by the millions. Moreover, without advertising there would be a
wider market reach therefore consumers would not be aware of products that are
offered out there. This would also put the matter of product stability for
businesses on the balance due to the reason that there is an unstable flow of
revenue coming into the business. Consequently, the prices of the products
would fluctuate and would be unpredictable because we won't be able to
determine the market prices of each respective product. Overall, without
advertising, the world’s economy would definitely go off the rails and affect
both consumers and businesses regardless the industry or size. From then on, it
will affect the simplest things in life like basic human necessities and wants.
WRITERS: Jane Cho, Chua Jing Wen, Neveen, Fatyn, Umar, Mukmin and Apple
EDITOR: Mukmin
